LaserMax Announces MAP Policy for 2015
LaserMax, Inc. today announced a new minimum advertised price (MAP) policy that becomes effective January 1, 2015. Aimed at enhancing brand value to its dealer network, the new MAP policy will protect the LaserMax brand as a premium accessory provider and preserve the company’s reputation for offering quality products. In addition to protecting competitiveness, safeguarding the image of its products is a key priority for LaserMax in 2015. Adopting MAP gives the dealer network the opportunity to enjoy the benefits of selling a premium brand like LaserMax, and also makes a powerful statement that dealers matter.
The new MAP policy applies to all distributors and retailers, including online retailers that resell LaserMax products to consumers. The Company reports that the new MAP policy will be uniformly enforced. After taking effect January 1, 2015, dealers will have to ensure all advertised pricing is within the new MAP structure. The most up-to-date LaserMax MAP Policy can be viewed here. Dealers may also request a copy of the MSRP price schedule through an authorized distributor or the LaserMax inside Sales Department at 1-800-527-3703.